PatersonRecruiter Since 2001
the smart solution for Paterson jobs

Marketing Analyst

Company: Plymouth Rock Management Company of NJ
Location: Berkeley Heights, NJ
Posted on: May 5, 2017

Job Description:

Title: Marketing Analyst (Berkeley Heights, NJ)

Description:

Implement and advise on strategic initiatives that drive acquisition and

engagement of customers and prospects. Grow existing acquisition channels

and bring new ones into the mix, focusing on results and the scale of the

opportunity. Use internal and external systems to generate, segment,

cleanse, manage and maintain target email marketing lists and oversee lead

nurturing programs for Email, SEO, Social and Paid Marketing. Translate

complex and varied inputs including market data, market research, consumer

insights, and more into growth-oriented engagement campaigns and manage

analytic support for one or more marketing channels. Own campaign processes

from end-to-end from ideation, execution, to measurement. Work across teams

to better understand the customer and derive insights to improve

segmentation in order to position the right message to the audience at the

right time. Act as a thought partner for the marketing team to encourage

data-driven approaches and decisions and bring meaning and understanding to

data, and present findings in a clear and concise way with actionable

summaries. Create reports and interpret results to identify cause-effect

relationships in order to proactively provide analytical insight,

commentary and recommendations for optimizing effectiveness.

Education and Experience:

Master’s degree (or foreign educational equivalent) in Business

Administration, Marketing, Communications, Management, Information Systems,

or related field and two (2) years of experience designing, planning, and

executing digital marketing campaigns; or, in the alternative, a Bachelor’s

degree (or foreign educational equivalent) in Business Administration,

Marketing, Communications, Management, Information Systems, or related

field and five (5) years of experience as indicated above.

Special Requirements:

Also requires demonstrated expertise (DE): defining KPIs and reporting

methods to analyze campaign results, and providing optimization

recommendations; DE conducting and implementing continuous A/B and

multivariate testing methodologies to increase open, click, lead, and

conversion rates; and DE performing digital data mining and data migration

from CDR and data warehouse into Salesforce Marketing Cloud aka Exact

Target using XML feeds.

To apply please email resume clearly referencing Job Code # JO-1704-1359 to

recruit@plymouthrock.com

Keywords: Plymouth Rock Management Company of NJ, Paterson , Marketing Analyst, Other , Berkeley Heights, NJ, New Jersey


Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Log In or Create An Account

Get the latest New Jersey jobs by following @recnetNJ on Twitter!

Paterson RSS job feeds