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Senior Manager Marketing Data Analytics (US Remote)

Company: CTI Education Group
Location: Teaneck
Posted on: February 22, 2021

Job Description:

Job Description - Senior Manager Marketing Data Analytics (US Remote) (00038045242) Job Description Senior Manager Marketing Data Analytics (US Remote) ( Job Number: 00038045242 ) Description Senior Manager, Marketing DataAnalytics (Remote) GlobalCampaigns, Analytics & Martech (GCAM) Cognizant (Nasdaq-100: CTSH) is one of the world'sleading professional services companies, transforming clients' business,operating and technology models for the digital era. Our unique industry-based,consultative approach helps clients envision, build and run more innovative andefficient businesses. Headquartered in the U.S., Cognizant is ranked 193 on theFortune 500 and is consistently listed among the most admired companies in theworld. Learn how Cognizant helps clients lead with digital at-- --or follow us@Cognizant. Reporting to: Director, Marketing Analytics This is an exceptionalopportunity for an experienced data analytics leader to join the GCAM Analyticsteam at Cognizant! The Sr. Manager, DataAnalytics is a savvy data wrangler, avid problem solver, and has a passion for buildingthe connective tissue/logic between disparate data sources that unlocksinvaluable holistic business insights. Thisindividual will be instrumental in advancing our data analytics capabilities thatwill allow Cognizant to deliver against ambitious goals of market awareness,audience engagement and lead conversion.--She/He will play a fundamental role in advancing data ingestion, dataprep, automation, modeling, and visualization across a broad spectrum ofchannels and tools (Paid Media, CRM, Web, marketing automation, Sales, and 3rdparty data intent tools). Key responsibilities:

  • Spearhead dataingestion, data prep/blending and automation efforts across MarTech (AdobeExperience Cloud) and Sales enablement platforms (Salesfore, Pardot, 6Sense)
  • Launchand lead advanced modeling initiatives aimed at fueling data driven marketinginvestments, and injecting intelligence into our lead generation engine
  • Establishscalable/repeatable processes for phased data ingestion
  • Responsible forrequirement gathering and documentation across data sources
  • Collaborate withteam members to build dynamic and insightful executive and tactical dashboards
  • Setup dataaccuracy and anomaly detection measures to quickly remedy data issues
  • Continually lookfor opportunities to innovate in order to progress and achieve aggressive goals
  • Actively minedata repository to identify marketing and business opportunities
  • As part of the Analyticsknowledge share initiative, provide mentorship and guidance to other teammembers as it relates data analytics/science best practices
  • Build effectiveworking relationships with cross-functional teams
  • Work autonomouslyand efficiently in a fast-paced environment to meet critical deadlines
  • Communicateeffectively and transparently across functional teams and leadership Requirements:
    • Bachelor's and/ormaster's degree in STEM related discipline
    • 6-8 years'experience in Data Analytics/Science , with a solid understanding of MarTechand Sales enablement platforms
    • Fluent and proficientin SQL a must (5+ years)
    • Expertise inmodeling and statistical packages (Python, R or SAS) preferred
    • 3+ years withdata prep/blending tools (Alteryx preferred)
    • Hands onexperience with data visualization/BI tools (Qlik, Tableau, PowerBI)
    • Experience withAdobe Experience Cloud (AEM, Target, Analytics), Salesforce, Pardot, 6Sense,Cvent, and Contentsquare a plus
    • Experienceworking across functional teams in the design and execution of data analytics
    • Exceptionalstrategic thinking, analytical and problem-solving skills
    • Experience and comfortabilityin a large fast paced organization with an ability to juggle multiple highvisibility projects
    • Effectivecommunicator with peers, management, and cross-functional stakeholders
    • Prior experiencein a B2B organization preferred but not required Cognizant US Corporation is an Equal Opportunity EmployerMinority/Female/Disability/Veteran. If you require accessibility assistanceapplying for open positions in the US, please send an email with your Cognizant US Corporation is an Equal Opportunity Employer Minority/Female/Disability/Veteran. If you require accessibility assistance applying for open positions in the US, please send an email with your request to Job Application Development / Application Maintenance Primary Location United States-New Jersey-Teaneck - NJ USA, CLT

Keywords: CTI Education Group, Paterson , Senior Manager Marketing Data Analytics (US Remote), Advertising , Teaneck, New Jersey

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