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Manager, Social Media Employee Advocacy - Global Marketing

Company: CTI Education Group
Location: Teaneck
Posted on: February 26, 2021

Job Description:

Job Description - Manager, Social Media Employee Advocacy - Global Marketing (00039984881) Job Description Manager, Social Media Employee Advocacy - Global Marketing ( Job Number: 00039984881 ) Description Cognizant Marketing Overview Cognizant Marketing is expanding its Social Media team withthe addition of a Manager, Social Media, Employee Advocacy to drive a socialmedia activation program for Cognizant associates that includes tools,training, online resources, internal communications and external social mediapublishing to grow our brand worldwide.You will join us as a remoteemployee from any location in the U.S. and work closely with our GlobalDirector of Social Media.This team drives a social media activation and employee advocacy programmingfor Cognizant associates that includes tools, training, online resources, andinternal communications. Job Description In this role, you will be responsible for increasingadoption of social media for professional purposes by Cognizant associateswhile helping to build awareness of social media policies, guidelines and bestpractices.You will build awareness of the employee activation program through internalnewsletters, meetings, trainings and presentations. This will also require youto stay current with the latest developments in employee advocacy and socialmedia marketing.You will serve as an articulate champion of professional engagement on socialplatforms while also understanding the value of governance and enablingtechnologies.Additionally, you will measure the ROI of the program by leveraging data frommultiple sources, while also maintaining partner relationships (e.g. employeeadvocacy software), and continuously improving internal documentation (e.g.,FAQ, best practice guides, toolkits). Responsibilities

  • Maintain and grow brand publisher program, communication, training and compliance.
  • Partner closely with our PR teams, Executive Communications and Social Media teams on critical content activations you will own.
  • Continue and build upon associate training programming to drive continued use and understanding, including working cross-functionally to deepen use by functional teams, e.g. sales.
  • Create and implement effective internal newsletter content and collateral-intended to drive action and activity by associates.
  • Maintain and enhance effective internal online resources hub, training materials-intended to drive compliance and best practice use by associates.
  • Measure and report on ROI weekly, monthly and quarterly.
  • Maintain and evolve employee advocacy software relationships and functionality for the brand.
  • Maintain and update program documentation. Cognizant US Corporation is an Equal Opportunity Employer Minority/Female/Disability/Veteran. If you require accessibility assistance applying for open positions in the US, please send an email with your request to CareersNA2@cognizant.com Qualifications Qualifications
    • Bachelor's degree required
    • 3+ years of experience in social media, digital media and brand marketing
    • Experience working in a professional services or technology industry environment
    • Expert knowledge of social media channels including but not limited to LinkedIn, Facebook, Twitter, Instagram, YouTube
    • Knowledge of social media measurement and metrics
    • Experience using Microsoft Excel to manipulate and analyze data
    • Exceptional organization and project management skills with the ability to juggle multiple priorities in a fast-changing environment
    • Articulate and confident communicator with excellent writing skills Preferred Qualifications
      • Master's degree in Communication or MBA preferred
      • Experience working in a professional services or technology industry environment
      • Expert knowledge of enterprise social media software management systems
      • Expert knowledge of social media channels including but not limited to LinkedIn, Facebook, Twitter, Instagram, YouTube
      • Knowledge of social media measurement and metrics
      • Exceptional organization and project management skills with the ability to juggle multiple priorities in a fast-changing environment
      • Articulate and confident communicator with excellent writing skills Job Application Development / Application Maintenance Primary Location United States-New Jersey-Teaneck - NJ USA, CLT Other Locations United States-Massachusetts, United States, United States-Connecticut, United States-Pennsylvania, United States-District of Columbia, United States-New York, United States-Delaware

Keywords: CTI Education Group, Paterson , Manager, Social Media Employee Advocacy - Global Marketing, Advertising , Teaneck, New Jersey

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