Digital Marketing Manager- Hybrid
Company: balchem
Location: New Hampton
Posted on: May 16, 2022
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Job Description:
COMPANY OVERVIEW:
Balchem Corporation develops, manufactures and markets specialty
ingredients that improve and enhance the health and well-being of
life on the planet, providing state-of-the-art solutions and the
finest quality products for a range of industries worldwide. Our
corporate headquarters are located in New Hampton, New York,
(Hudson Valley area). We have a broad network of sales offices,
manufacturing sites, and R&D centers, primarily located in the
US and Europe. Founded in 1967, Balchem is a publicly-traded
company (NASDAQ - BCPC) with annual revenues over $640 million and
a market cap exceeding $3.0 billion. The company consists of three
business segments: Human Nutrition & Health; Animal Nutrition &
Health; and Specialty Products. Balchem employs over 1,400 people
worldwide who are engaged in diverse activities and are committed
to developing the company into global market leadership positions.
To learn more about our dynamic, stable and growing company, visit
www.balchem.com
The Minerals & Nutrients (M&N) business unit of Balchem's HNH
segment manufactures and sells Albion-- Minerals, the leading brand
of scientifically validated chelated minerals, and VitaCholine--,
the essential nutrient choline. Both brands provide premium
ingredients that offer superior delivery of health benefits and are
built on strong science and innovative technologies recognized
worldwide for their quality, efficacy and safety.
The Food business unit of Balchem's HNH segment provides ready-made
and custom ingredients, systems and products that enable our
customers to create better food and beverage products. Balchem
specializes in creating unique sensory experiences that deliver
differentiating nutritional benefits in sports nutrition,
functional beverages, medical foods, and more.
POSITION SUMMARY:
Primary responsibilities include:
Creating and curating the online presence for Balchem HNH
Strengthening Balchem's digital infrastructure, assets, and social
networks
Managing digital events including webinars, campaigns and
podcasts
Supporting the development and execution of the HNH Digital
Marketing Strategy
Collaborating with cross-functional teams to ensure alignment and
deliver on KPIs
Translating business goals into successful SEO campaigns, analyzing
the performance of SEO efforts and increasing search engine
rankings for the website
Specific tasks include, but are not limited to:
Planning, implementing and monitoring digital marketing campaigns
across all digital platforms as well as ongoing management of
social media marketing efforts. This position will work closely
with digital and asset creation agencies, other external vendors,
the HNH marketing team and cross-functionally with Information
Technology (IT), and Sales to identify and develop new digital
assets that will support brand awareness, customer engagement,
consumer education and ultimately help to drive leads that convert
to sales.
ESSENTIAL FUNCTIONS:
Digital Infrastructure and Asset Development
Managing all HNH digital properties websites, including updating
content, uploading new digital assets such as research materials,
product information, videos and infographics
Designing and building social media presence
Working collaboratively with the marketing team and agencies to
identify and develop new assets that will educate consumers and
customers on the health benefits of choline and minerals
Planning and execution of all web, SEO/SEM, database marketing,
email, social media, and display advertising campaigns
Measuring and reporting performance of all digital marketing
campaigns and assessment of goals (ROI and KPIs)
Collaborating with other Balchem divisions in order to identify
potential communication synergies and cross-promotional efforts
Digital Marketing and Social Media Management
Designing and oversight of all aspects of digital marketing
including the marketing database, email, and display advertising
campaigns
Developing and monitoring campaign budgets
Planning and management of social media platforms
Preparing accurate reports on each marketing campaign's overall
performance
Coordinating with advertising and media experts to improve
marketing results
Identifying the latest trends and technologies affecting our
industry
Evaluating metrics that affect website traffic, service quotas, and
target audience
Working with the team to brainstorm new and innovative growth
strategies
Oversight and management of all contests, giveaways and other
digital projects
REQUIREMENTS:
BS degree in Communications, Marketing or Digital Media is desired.
MBA preferred
5-7 years of progressive experience in digital marketing, brand
management, and business development roles, preferably within the
dietary supplements or food fortification markets and Agency
Excellent cross-functional and interpersonal skills, able to
interact with all levels of complex organizations
Strong leadership, motivational and presentation skills
Effective planning, organization and time management skills
Good attention to detail and follow through
Self-motivated yet customer-focused
Highly creative with experience in identifying target audiences and
devising digital campaigns that engage, inform, and motivate
The successful candidate must have:
In-depth knowledge of various social media platforms, best
practices, and website analytics
Solid understanding of WordPress
Experience in optimizing landing pages and user funnels in CRM
Demonstrable experience leading and managing SEO/SEM, marketing
database, email, social media and/or display advertising
campaigns
Solid knowledge of adserving, website and marketing analytics tools
(e.g., Google Analytics, Google Search Console, Omniture,
WebTrends, SEMRush, etc.), and PPC optimization
Excellent analytical abilities
Outstanding communication and interpersonal skills
Awareness of the latest trends and technologies in digital
marketing
Experience working with and preferably managing professional
agencies
A professional understanding of grammar, sentence structure, etc.,
and be able to write for multiple media
The desire to develop an understanding of the food and nutrition
industry and the changing trends in the marketplace
A strong interest in working with key customers
The ability to handle work related pressures while meeting tight
deadlines
The ability to work independently as well as part of a team
The ability to work on multiple projects simultaneously
Proficiency with MS Word, Excel and PowerPoint
A basic understanding of strategic marketing objectives and the
ability to develop plans to achieve objectives in both print and
electronic media
Project management experience
#IN
Balchem is committed to a workplace culture that values and
promotes diversity, inclusion, equal employment opportunities, and
a work environment free of harassment and hostility.
PI174884923
Keywords: balchem, Paterson , Digital Marketing Manager- Hybrid, Advertising , New Hampton, New Jersey
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