Product Portfolio Marketing Strategist

Company: Cognizant
Location: Teaneck
Posted on: June 24, 2022

Job Description:

The Director of Life Sciences R & D Product Marketing will build and enhance product marketing for the Cognizant Life Science business unit focusing on our growing R&D products and platform portfolio. Working with the product owner, this role will handle strategic plans for new product launches or relaunches, customer acquisition and retention, refine product messaging, positioning and conduct market and competitive analysis, ensure plan execution and coordinate across BU leadership, Cognizant Products, corporate and field marketing, analyst and public relations as well as running agency outreach.The Cognizant U.S. Foundation is a 501(c)(3) private foundation with a lean management team. We are looking for someone who can own and implement all marketing and communications on behalf of the Foundation. You will have the ability to craft and build a relevant brand that aligns with our mission and investments to date. This role requires an ability to develop and complete communications strategies, implement marketing activities, and demonstrate progress toward goals. You will work on small teams, thrive in a fast-paced environment and a tried dedication to the mission!Product Portfolio Marketing Strategy

• Forge relationships with VP/CXO decision makers across marketing, sales and technology organizations within Insurance client organizations
• Experience developing high level marketing and brand strategies in the context of rapidly-evolving technologies
• Work with various Business Partners across the organization including sales, consulting, field marketing and customers to understand and identify with confidence what messaging/UVPs resonate with real customers, then translate this into succinct copy for digital experiences.
• Work with internal marketing teams (the clients) to coordinate creation and delivery of multiple digital media campaigns between brand leaders, media planners, digital agencies, DSPs, ad networks and analytics leads.
• Formulate the content strategy to support messaging for target accounts and existing clients
• Develop short- and long-term messaging frameworks to drive key business goals and strategies across our North America business verticals comprised of Financial Services & Insurance; Healthcare; Communications, Media & Technology; and Products & Resources
• Partner closely with our Social Media team on a North America social media strategy and implementation
• Supervise the go-to-market strategy with corporate communications, social media and field marketing leaders, worldwide.
• Help plan and handle media strategies for integrated global marketing communications plans
• Work closely with the BU Leadership Team to define and drive the CP transformation strategy and service offering
• Partner with business and corporate functions to draft well-informed communications and rollout communications initiatives that support Cognizant's strategy.
• Partner with Sales Executives and Client Leaders to drive business development with the accurate information, tools, and subject matter expertise to sell engagements
• Partner with product general managers and portfolio strategy team to drive marketing strategy and program at the overall portfolio, product family and individual product level.
• Partner with the portfolio commercialization team to lead and handle the development of product launch marketing plans, as well as the execution according to plan, making improvements to marketing guidelines, brand guidelines, and marketing advisories as needed.Product Marketing Efficiency and Analytics
• Establish a system to measure communications effectiveness
• Lead and develop content and editorial program communications and tactics working across the marketing and communication areas including social, PR, AR, advertising etc.
• Create tools that enhance business and product knowledge among sales, account, product and marketing teams that drive insight in decision making.
• Drive innovation by fostering an environment open to new alternatives to traditional methods, approaches, and products.
• Deep understanding of digital marketing channels and customer experience functions across domain and related technologies.Leadership and Management
• Compose and conduct performance reviews.
• Provide guidance, training, mentoring, coaching and development.
• Make recommendations regarding hiring, promoting and terminating.
• Demonstrate strong leadership communication by generate a shared commitment to the organization, build morale, and encourage ownership of mission, goals, and values.
• Review, supervise, and implement corporate policies and procedures.Education: Bachelor's Degree in Marketing, Business, or related field (or equivalent experience)Experience:

• 15-20 years of well-rounded consulting services marketing experience in positions of increasing responsibility, with a focus on market expansion and identifying emerging trends
• Minimum of 2-4 years of Healthcare domain (payer or provider experience).
• Experience creating communication strategies and implementing them through in-person, video and other digital channelsKnowledge and Key Role Competencies:
  • Consistent record to create an effective product marketing strategy and complete the action plan to support and drive sales results.
  • Extensive knowledge and understanding of various marketing research techniques, strategies, and projects.
  • In-depth knowledge of the healthcare payer and provider technology industry and its current events (buying trends, channel changes, etc.)Behavioral Competencies:
    • Strong analytical and problem solving skills.
    • Ability to lead, run, influence, empower and negotiate across the company with various collaborators at all levels
    • Ability to handle multiple projects and due dates.
    • Strong communication (written/verbal) and interpersonal skills are required.
    • Strong communication and presentation skills (written, verbal, interpersonal).
    • Tight-knit collaboration, presentation, and leadership skills.
    • Ability to give direction in critical situations and lead through successful outcome.Up to 30% travel.Our strength is built on our ability to work together. Our a diverse group of backgrounds offer different perspectives and new ways of thinking. It encourages lively discussions, creativity, productivity, and helps us build better solutions for our clients. We want someone who thrives in this setting and is inspired to craft meaningful solutions through true collaboration.If you are content with ambiguity, excited by change, and excel through autonomy, we'd love to hear from you!Apply Now!"Cognizant will not sponsor H-1B or other U.S. work authorization, or lawful permanent residence (otherwise known as a "Green Card") for this role."Benefits: Cognizant offers the following benefits for this position, subject to applicable eligibility requirements:
      • Medical/Dental/Vision/Life Insurance
      • Paid holidays plus Paid Time Off
      • 401(k) plan and contributions
      • Long-term/Short-term Disability
      • Paid Parental Leave
      • Employee Stock Purchase Plan

Keywords: Cognizant, Paterson , Product Portfolio Marketing Strategist, Advertising , Teaneck, New Jersey