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Marketing Analyst

Company: Konica Minolta Business Solutions U.S.A., Inc.
Location: Ramsey
Posted on: June 24, 2022

Job Description:

Join Konica Minolta and help drive innovation as we transform the Workplace of the Future.---
Position ObjectiveKonica Minolta is expanding our demand generation team and we are looking for a Marketing Analyst: Audience Insights who is data driven, passionate about the customer journey and enjoys working across teams to drive insights and optimizations.The ideal candidate has experience managing and optimizing campaigns across platforms, and delivering on high-growth B2B funnel targets. Responsibilities include understanding and analyzing user behavior/trends, audience composition and engagement to gain a 360-degree understanding of the Konica Minolta customer, across all touchpoints. You will interpret customer data, finding the highest value prospects and drive targeting and personalization strategies that position our brand in the right way, to the right business at the right time. You don't only think in terms of acquisition or top down funnel; your lens is on the customer journey.
Essential Job Functions--- Utilize audience segments in marketing database/Data Lake based on demographic, behavioral, technographic, intent, and other criteria, to run highly personalized marketing campaigns--- Define, maintain and govern a portfolio of audience definitions, including first and third party data for both prospecting and nurturing of audiences--- Uncover user behaviors, patterns, and long-term trends within data and work cross-functionally to determine next steps--- Enrich customer data and develop user scores and propensity models in support of relevant targeting and messaging --- Applies statistical modeling and analysis to data sets to develop predictive marketing models that inform better decisions, optimize the customer buyer journey, enabling faster sales cycles, improved targeting and increased conversion rates--- Partner with stakeholders to develop personalization strategies, quantify, test and refine the program to maximize effectiveness --- Build a lifecycle analytics function and measure the effectiveness of retention and customer lifetime value, integrating customer demographic and purchasing behavior --- Focus on Customer Segmentation and Personalization from the 1st party audiences, through all the digital touchpoints --- Understand and analyze user behavior/trends, audience composition and engagement to gain a 360-degree understanding of audiences and respective performances --- Assist in the collaboration and review of future Martech Stack Technology, i.e., Customer Data Platform product, through RFQ through vendor selection, implementation, analysis, and system procedures --- Create dashboards where marketing, sales and leadership can find answers to questions about audiences, content, and channels
Competencies (Knowledge, Skills and Abilities)--- Strong understanding of audience data - collection / source methodology, how it is collected, practices for data cleansing, removal / opt outs, lookback windows vs. audience expiration. --- Experience analyzing customer lifecycle and lifetime value across interactions such as Email, Multi-channel messaging/voice/chat, and Re-targeting.--- Experience and understanding working with MarTech Tools and data management platforms, data exchanges, ad networks or demand side platforms (DSP) --- Data, analytical and organizational skills, and ability to build strong relationships internally with cross-functional teams and externally with paid digital agencies --- Knowledge of Public cloud technologies ( Snowflake)--- Data science programming language experience (e.g., Python, R) --- Experience developing reporting and advancing data visualization capabilities with new or existing tools (e.g. Tableau, PowerBI, DataStudio, etc.) --- Experience with AI and personalization solutions --- Experience with data and analytic tools such as such as SQL, Excel-pivot tables, SAS, UNIX --- Good experience of online advertising with a track-record in problem solving and decision-making is a must
Experience, Educational Reqts and Certifications--- Bachelor's Degree Business, Marketing, Data Analytics or Advertising. --- 5+ years' experience in marketing analytics
Konica Minolta Offers:

  • Outstanding benefits package (including medical, dental, vision, life insurance)
  • 401(k) plan with matching company contribution
  • Generous holiday and paid time off schedules
  • Ongoing professional development training
  • Visible, exciting work supporting sales of cutting edge technology and workflow solutions.Konica Minolta Business Solutions U.S.A., Inc., a global Fortune 1000 company and one of Forbes Best-In-State Employers 2021, is transforming the way we all do business.
    From smart office technology and information management to cloud, mobility and IT services, we have a rich history of creating the products and services necessary to drive innovation and make work possible from anywhere at any time. Our award-winning products and solutions help companies around the world move information faster, improve quality and productivity, enhance security and facilitate the sharing of information. We are proud that our portfolio leads the industry while exceeding environmental standards. At Konica Minolta, youll work for an amazing technology company with growth opportunities, great benefits and talented, passionate co-workers.Konica Minolta is an equal opportunity and affirmative action employer. We consider all qualified applicants for employment without regard to race, color, religion, creed, national origin, sex, pregnancy, age, sexual orientation, transgender status, gender identity, disability, alienage or citizenship status, marital status or partnership status, genetic information, veteran status or any other characteristic protected under applicable law.

Keywords: Konica Minolta Business Solutions U.S.A., Inc., Paterson , Marketing Analyst, Advertising , Ramsey, New Jersey

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