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Analyst Relations, Associate Director - Digital Engineering

Company: CTI Education Group
Location: Teaneck
Posted on: February 26, 2021

Job Description:

Job Description - Analyst Relations, Associate Director - Digital Engineering (00040078261) Job Description Analyst Relations, Associate Director - Digital Engineering ( Job Number: 00040078261 ) Description Analyst Relations, Associate Director - Digital Engineering Job Description Industry analysts are critical stakeholders for Cognizant, supporting market knowledge and message development, brand amplification and lead generation. As a core member of the business, the Cognizant Analyst Relations Associate Director--for Digital Engineering/Cognizant Softvision will support development and execution of a strategic program of analyst engagement to:

  • Foster deep relationships with key influencers
  • Drive positive reputation for Cognizant in the market
  • Raise brand awareness, helping to position Cognizant as a leader in Enterprise Application Services. Responsibilities: Working closely with Strategy, Marketing, Sales and Corporate Communications, you will:
    • Manage a global, coordinated program of executive engagement with 15-20 tier one analysts, ensuring an on-going and mutually-beneficial relationship through:
      • Briefings
      • Inquiries
      • Advisory Days
      • Conferences
      • Ad-hoc face-to-face meetings (post-COVID)
      • Coordinate proactive participation in major analyst evaluations and market research, working with Marketing and Sales to extract maximum on-going value from any such participation, e.g. through reprints of analyst reports, or the development of Sales Enablement messaging and FAQs
      • Support the creation and promotion of thought leadership for use in client outreach
      • Utilize your excellent writing and communication skills to shape briefings, written submissions and any other analyst-related communication
      • Monitor and collate all relevant analyst insight for greater market and competitive understanding
      • Provide regular news updates with the broader analyst community Cognizant US Corporation is an Equal Opportunity Employer Minority/Female/Disability/Veteran. If you require accessibility assistance applying for open positions in the US, please send an email with your request to CareersNA2@cognizant.com Qualifications Recommended Experience and Attributes:
        • 10+ years of analyst relations/strategic communications/PR experience; strong foundational knowledge of enterprise technology
        • Cheerful team player with an "All for one and one for all" mentality
        • Proven ability to communicate effectively, both orally and in writing, to executives and a variety of audiences
        • Multi-business unit collaboration and ability to 'think across time zones'
        • Strong interpersonal skills to influence key stakeholders and build support within organizations
        • Relationship with analyst community (Gartner, Forrester, IDC, etc.)
        • Submission of major evaluations (Gartner Magic Quadrants, Forrester Waves etc.)
        • Thought-leadership development, Copy-writing and/or Marketing campaign participation
        • Strategic and creative thinker able to design actionable, measurable programs which align with and advance business objectives
        • Confident in your ability to provide strategic counsel to senior executives on high-profile communications issues
        • Able to think and act quickly, analytically and creatively to accommodate dynamic business environment Reports to : Global Head of Analyst Relations Job Application Development / Application Maintenance Primary Location United States-New Jersey-Teaneck - NJ USA, COG

Keywords: CTI Education Group, Paterson , Analyst Relations, Associate Director - Digital Engineering, Engineering , Teaneck, New Jersey

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