Global Marketing Manager
Company: Rangam Consultants Inc.
Location: Boonton
Posted on: February 22, 2021
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Job Description:
**THIS POSITION WILL BE 100% REMOTE AT THIS TIME, but prefer
candidates local to East HanoverSupport OCE Director with
Omni-Channel campaign engagement strategies, which will integrate
across customers and channels, focusing on improved customer
experiences as well as patients. Responsible for day-to-day
campaign management and strategic execution of the Omnichannel
activities and tactics to ensure that objectives and expectations
are consistently met or exceeded among several agencies and
internal partners.This position will support a specific brands and
indications - leveraging and orchestrating Omni-Channel marketing
campaigns and digital solutions.This position will also facilitate
content management for our priority brands ensuring that digital
content is created in line with the priority brand needs and to
satisfy the requirements of our field force and our target audience
across all channels and platforms and disseminated to our regions
and countries.Operate, Track, Report and Improve:* Key liaison
between Omnichannel strategists, External agency partners, PLS, IT
and Commercial* Track and Maintain overall project timelines.
Follow up teams and ensure the project Milestones are delivered as
scheduled* Support with IT Documentation and responsible for
process control during asset development. Work with IT to
complete/review IT Docs, get brand team signatures. Review and
confirm URS document* Work with IT/PLS/ and external creative
agencies to ensure assets delivered are according to the NVS
standards. Ensure Assets are verified per department's best
practices.--Schedules meetings with external agencies and IT/PLS to
clarify requirements for websites and media asset delivery*
Responsible for UAT and quality control of the Multichannel assets*
Ensure the assets developed are in line with business requirements*
Track and Communicate status/risks to Multichannel strategists and
Key stakeholders regarding digital assets* Ensure that the PROGRES
(MLR) changes and/or edits are incorporated by the agency of
record* Work with PLS and External agencies to ensure all Global
assets are archived in corresponding platforms like Reel Deal and
to support countries with localization* Continual assessment and
process improvements. Proactively identifies opportunities for
process improvement and works closely with the appropriate
stakeholders to execute changes where most appropriate* Provide
support to countries in order to facilitate local adaptation of
globally created digital assets as well as with Launch* Planning
and Financial Management:--supporting the annual MCM brand Budget
Planning Process, encouraging focus on Promotional Effectiveness,
Customer Journey mapping and Innovation.* Initiate vendor
evaluation, proposals, TO, contract, and kick-off.--This includes:*
vendor management, detailed activity tracking, updates & timeline
management with a focus on efficiency of delivery and reporting.*
Develop campaign strategies for brands, both global and local and
deliver end to end execution of said plans.* Full responsibility
for content dissemination to create efficiencies in our content
creation across brands. Uploading of content to the various digital
asset management platforms and portals.* Execution of campaigns,
timeline management, vendor management, reporting on campaign
performance, utilisation analysis of content, content
dissemination, sharing of best practice, dedicated to a specific
priority brand.* Responsible for timely campaign performance and
metrics in order to ensure that promotional plans are being
executed as planned and providing optimal impact.* Channel Mix
Responsibilities: Develop strong, competitive intelligence across
channels to stay abreast of best-in-class experiences and develop
appropriate strategic and tactical responses in the market.
Assesses operational performance, determines best practices and
facilitates continuous process improvement to maximize
efficiency.--Evaluates, aligns and combines channels to reinforce
each other, maintain a consistent experience, and deliver
consistent value to users.--production and re-utilization of
Content.--Develops content requirements, including structured
content and adaptive content recommendations* Assist in the
creation of annual digital plans, which may include: strategy,
tactics, timing, and budget* Participate and organize concept
kickoffs for new digital projects.* Share learnings with extended
team (OCE Team, Brands, countries, etc.)* Maintain a strong working
relationship with best in class agencies* Measure impact to results
with qualitative & quantitative measures* Help assess, develop &
deliver innovative engagement solutions* Develop and disseminate
high volumes of targeted and relevant content.Required:* Bachelor's
required.* 5+ years of proven experience managing delivery of
and/or digital projects and services across complex matrix
environments* 3+ years of digital Pharma and/or agency experience*
Understanding of regulatory environment preferred* Creative problem
solver who is good a solving complex problem in a matrix
organization* Demonstrated business acumen, ability to consult
internally and/or externally* Proven ability to manage multiple
projects and managers* Be accountable for individual results*
Demonstrated strong skills in oral/ written communication, project
management* experience in digital operations considered a plus*
Strong skills in effective service leadership, project pipeline,
budget control, delivery management and reporting, risk and issue
analysis and quality assurance. With this in mind, an understanding
of the principles of project management methodologies and processes
is vital
Keywords: Rangam Consultants Inc., Paterson , Global Marketing Manager, Executive , Boonton, New Jersey
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