Core Marketing Manager

Company: Hudson Group
Location: Paterson
Posted on: June 25, 2022

Job Description:

Grow With Us!
Hudson is North America's leading travel retailer. For over 30 years, Hudson has met the needs and wants of travelers in more than 1,000 duty-free, duty-paid, and food & beverage stores. We couldn't serve our customers, landlords, and partners in airports, commuter terminals, hotels, and casinos without the continued support of our greatest assets: our team members. We're dedicated to hiring and training exceptional team members, who are committed to serving the customer as the Traveler's Best Friend. We strive to ensure we're fulfilling our team members' career potentials through training, skills-development, and career pathways - as our team members grow and succeed both personally and professionally, so does Hudson.

The Core Marketing Manager position is for you, if you would enjoy:
Planning and delivering effective local marketing programs
Supporting the marketing needs of the business to maximize all available opportunities to drive sales
Generating activities and events that create excitement and enhances the passenger experience when visiting our stores

Key Accountabilities - your team is counting on you as a Core Marketing Manager to:
Develops and leads full cycle marketing initiatives in collaboration with stakeholders including in-store marketing campaigns, POS support material
Develops and implements annual Country marketing plan and related activities, working closely with the International Marketing team in Switzerland
Leads design and creative briefs for in-store campaigns and promotions
Leads online and print marketing campaigns in collaboration with the Digital Marketing Team
Manages external agencies, where necessary, with clear objectives and budget control ensuring no duplication with other marketing colleagues
Responsible for developing, tracking, and reporting results of campaigns
Uses relevant planning and sales forecasting tools to ensure the sale and profitability of products, marketing promotions and activities, analyzing business developments and monitoring market trends; recommending actions to maximize effectiveness and ROI where appropriate
Works in conjunction with the wider marketing, commercial and operations teams and local retail teams, taking responsibility for promotional and seasonal activities, increased penetration and spending opportunities, maximizing online and offline communications including experiential/containment activities
Works with the customer insight and pricing team to analyze and interpret customer, market and competitor insight in local airports, adapting the marketing plans as required to maximize sales and profitability
Works with vendors to ensure their brands are appropriately represented in all appropriate marketing promotions and encourages engagement in promotional opportunities with WDFG and the airport
Keeps all signage fresh and up to date
Ensures consistency of Brand Standards across all units

Core Marketing Manager Required Qualifications:
Minimum 5 years' experience in a senior marketing coordinator / manager role
Proficient in MS Office, Adobe Illustrator, Photoshop and relevant software
Strong team player
Strong relationship management skills
Good presentation skills- written and verbal

Some of our Company-Offered Benefits & Perks Include:
Health & Well Being: Medical/Dental/Vision Insurance
Paid Time Off
Various Personal and Parental Leave Programs
Universal Life Insurance
Retirement Programs & Matching Employee Contributions: 401K & RRSP
20% off Hudson Employee Discount
Employee Recognition & Anniversary Programs
Training, Development, and Growth Opportunities
Tuition Assistance & Scholarship Programs

For additional information on our benefits, please visit: https://www.hudsongroup.com/careers/our-perks.

Hudson is an Equal Opportunity Employer of all qualified individuals. All employment decisions are made without regard to age, race, color, religion, sex, sexual orientation, national origin, citizenship, disability, military leave or veteran status, genetic information, or any other status protected by applicable federal, state or local law. We are committed to creating an inclusive workplace in which we value diversity and unique experiences, backgrounds and identities.

All offers are contingent upon successful completion and passing of background checks and/or employment verification results.

Note to Staffing Agencies: Please do not directly contact Hudson hiring managers regarding candidates for our positions. If assistance is needed in filling any position for Hudson, a member of the talent team will reach out directly vetted agency partners.

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Keywords: Hudson Group, Paterson , Core Marketing Manager, Executive , Paterson, New Jersey