Vice President, Product Strategy

Company: Publicis Groupe
Location: New York
Posted on: May 24, 2025

Job Description:

Company Description"APEX Exchange (APEX) is a distinct next-generation trading entity within Publicis Media that identifies and invests in emerging market trends to benefit Publicis clients.APEX develops innovative offerings through direct partnerships and principal investments that allow clients of all size to benefit from custom solutions that best fit their business challenges in an increasingly complex media environment.Clients opt into solutions outside the agency's core services that offer tangible benefits including guaranteed outcomes, increased flexibility, and advantageous pricing."Job DescriptionAbout the Team:The Product Strategy & Solutions team at APEX is tasked with developing meaningful solutions that allow us to deliver innovation, value & unique supply access for Publicis agencies and clients. We deliver these solutions via bespoke packages, strategic partnerships, and facilitating integrations.About the Role:As a Vice President of Product Strategy & Solutions, you will be shaping and steering a strong product vision for our suite of offerings. This role is expected to have a deep understanding of the competitive landscape, marketplace opportunities, and advertising technology ecosystem. This role will work to manage product and solution lifecycles across sectors ranging from categories such as ad formats (e.g. video, audio, social) to marketing objectives or client categories (e.g. shopper, health).This role will work cross departmentally to ensure our leadership, agencies, activation teams, sales teams, and investment leads are aligned on priorities, roadmap, and how to best support the goals of our business.ResponsibilitiesResponsibilities

• Create and iterate on an evaluation process that allows us to identify partnerships and opportunities that will drive innovation, increase billings, or streamline operations.
• Share POVs on marketplace developments and our (APEX Product Strategy & Solutions) position on how these developments would impact our solutions.
• Develop relationships across PMX, Groupe Media Solutions, Agency Leadership, Investment and Activation teams to ensure that we're complementing existing Publicis Groupe solutions and understanding the needs of our day-to-day teams to deliver on our products and solutions.
• Support & collaborate with our efforts on team enablement and resource documentation to keep our teams informed on how to best position and apply critical thinking to our offerings.
• Create investment proposals for partnerships and solutions that you feel are best suited to help drive our product and business forward.
• Liaise with legal and finance teams to evaluate partnership agreements, master service agreements, terms and conditions plus ideate on new deal structures that could help move our business forward.
• Routinely engage with vendors across the marketplace to evaluate landscape, vendor capabilities, opportunities for disruption, and points of differentiation.
• Work closely with other channel leads within the APEX organization to understand and steer investments towards supply within video, audio, out of home, and digital formats.
• Actively measure product and solution adoption within Salesforce to steer enablement priorities, identify product gaps or solution saturation, and pacing towards Groupe imperatives.
• Work with partners to iterate on existing forms of business measurement metrics including, but not limited to, opportunity cost when co-piloting software, inclusive buying spend adoption, commoditized solutions, and identifying opportunities for in-sourcing.
• Provide content for APEX newsletters that are share with our agency counterparts, working closely with Marketing and Research & Insights teams
• Support go-to-market efforts including collaborating with APEX Sales Enablement, Marketing, and our agencies to simplify our solutions and articulate the client benefits therein.
• Act as a subject matter expert for our Groupe Media Solutions team, participating in meetings with agency leadership and clients or presenting during town halls where appropriate.
• Serve as a point of escalation with the ability to analyze the situation and make informed decisions to resolve the issue when introducing or incubating new solutions.QualificationsQualifications
  • A minimum of 10+ years of digital advertising industry experience (preferably adtech or programmatic) with over 3+ years working across a tech stack including data and measurement.
  • A bachelor's degree (preferably in a relevant field of study)
  • Systems & software proficiency (Salesforce, Powerpoint, automation tools, project management tools, data visualization tools, etc.)
  • Advanced/expert proficiency in Excel
  • Exceptional verbal and written communications skills, presentation skillsAdditional InformationOur Publicis Groupe motto "Viva La Diff--rence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.Compensation Range: $163,210 - $265,910 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 6/15/2025
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Keywords: Publicis Groupe, Paterson , Vice President, Product Strategy, Executive , New York, New Jersey