Associate Director, Fellow Engagement and Communications
Company: Braven
Location: New York City
Posted on: February 18, 2026
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Job Description:
Job Description Job Description Job Title : Associate Director,
Fellow Engagement and Communications Team : Product Location :
In-Person in Atlanta (GA), Chicago (IL), Newark (NJ), New York (NY)
Employment Type : Full-time FLSA Classification : Exempt About
Braven Braven is a national nonprofit that prepares promising
college students to secure a strong first opportunity after college
graduation through a career-accelerating program. We work with
higher education and employer partners to offer a life-changing
experience that begins with a semester-long course for college
students, followed by support that lasts through graduation.
Together, our ambition is to help rebuild the middle class and
revitalize the American Dream. About the Role To achieve Braven’s
ambition of serving 80,000–100,000 Fellows over the next decade,
Braven is hiring an Associate Director, Fellow Engagement and
Communications to lead a national strategy that meaningfully
engages Fellows after they complete the Accelerator and through
graduation. This role is responsible for designing and owning
Braven’s post-Accelerator Fellow engagement strategy, with a
particular focus on leveraging communications and social media as
tools for behavior change, learning, and outcomes, not just
information delivery. The Director will ensure that engagement
efforts drive Fellows toward Braven’s north star outcomes:
internship attainment, interview readiness, and securing a strong
first opportunity after college. As a senior individual contributor
within Program Operations, this role leads high-impact,
cross-functional workstreams with significant organizational
stakes. The Associate Director will set strategy, influence
decision-making, and build scalable systems to increase Fellow
participation in post-Accelerator programming, career pathways, and
community engagement, especially through MyBraven and social
platforms. This role reports to the Head of Program Operations and
works closely with Design, Communications & Marketing, Systems &
Data, and Regional teams. What You’ll Do Develop and Own the
National Post-Accelerator Fellow Engagement Strategy (60%) Design
and own Braven’s national post-Accelerator Fellow engagement
strategy, setting direction and standards for how we engage Fellows
through graduation using scalable, data-informed approaches. Shift
Braven’s Fellow communications from primarily informational to
engagement-driven, ensuring messaging and content drive
participation in high-impact behaviors tied to career outcomes.
Partner closely with Career Communities Directors to ensure
communications drive Fellow participation in industry-specific and
pathway-specific programming, including graduate school and service
year pathways. Own the Fellow engagement strategy for the MyBraven
platform, driving adoption, usage, and sustained participation
while contributing insights to platform optimization decisions.
Establish and monitor engagement metrics that are explicitly
connected to Fellow outcomes (e.g., internship attainment,
interview readiness, strong first opportunity), ensuring strategy
drives results—not just activity. Lead cross-functional alignment
and decision-making across Program Operations, Product, Systems,
and Marketing to ensure engagement efforts operate as a cohesive
national system. Determine the most effective channels and formats
(e.g., platform content, social media, email, text) for engaging
post-Accelerator Fellows based on data and Fellow behavior. Build
feedback loops and continuous improvement mechanisms to refine
engagement strategies based on performance, Fellow input, and
outcomes data. Lead Social Media as a Core Engagement and Learning
Channel for Fellows (30%) Design and lead Braven’s social media
engagement strategy for post-Accelerator Fellows, positioning
social platforms as a key channel for education, skill-building,
and motivation—not just brand awareness. Partner with
Communications & Marketing to align Fellow-facing social content
with Braven’s broader brand strategy while clearly differentiating
goals, audiences, and success metrics. Define and evolve national
vs. regional social media strategies to ensure consistency,
relevance, and scalability across markets. Research, test, and
implement best practices from high-engagement, student-centered and
early-career social accounts to increase reach, participation, and
impact. Use social media as an extension of Braven’s career
education model—reinforcing key mindsets, skills, deadlines, and
opportunities that support Fellows’ progress toward internships and
strong first opportunities. Establish clear metrics for social
engagement that connect to downstream behaviors and outcomes, and
iterate strategy accordingly. Lateral Leadership and Organizational
Influence (10%) Lead significant cross-functional initiatives and
change management efforts, influencing stakeholders without direct
authority to drive adoption of new engagement strategies and
systems. Serve as a thought partner and advisor to senior leaders
on post-Accelerator Fellow engagement, participation trends, and
risks to outcomes. Lead and laterally manage regional staff,
contractors, and student ambassadors, contributing to Fellow
engagement and social content execution. Prepare to take on direct
people management responsibilities (e.g., interns or future FTEs)
as the function scales. Represent Braven internally and externally
as a leader in postsecondary student engagement and career-focused
community building. Requirements Minimum Requirements 5-7 years of
progressive experience in engagement strategy, communications, or
related fields, including leading complex, cross-functional
workstreams. Demonstrated experience developing digital engagement
strategies that drive measurable behavior change, not just message
delivery. Strong systems-thinking skills, with the ability to
design, execute, and iterate on engagement models that operate at a
national scale. Experience using data and insights to connect
engagement efforts to outcomes and inform strategic
decision-making. Preferred Qualifications Experience designing
engagement strategies for postsecondary students, alumni, or
early-career professionals, particularly in workforce development
or higher education contexts. Deep understanding of social media
and digital engagement trends among Gen Z and emerging Gen Alpha
audiences. Experience leveraging platforms such as Salesforce, CRM
tools, or digital community platforms to drive participation and
learning. Demonstrated ability to influence senior stakeholders and
drive alignment across national and regional teams. Strong
analytical orientation with comfort defining success metrics,
interpreting data, and making strategic tradeoffs. Proven ability
to thrive in ambiguity, lead through change, and translate
complexity into clear direction. Experience that has informed your
belief in Braven’s mission and prepared you to work closely with
Braven’s Fellow population. Please know that no one ever meets 100%
of the preferred qualifications. If much of this describes you, we
encourage you to apply. Work Demands Ability to work in-person in
Atlanta (GA), Chicago (IL), Newark (NJ), or New York (NY) Will be
expected to travel approximately four weeks in the year Additional
Requirements Authorized to work in the U.S. Braven doesn’t offer
employment visa sponsorship Application & Interview Process While
the interview process may vary slightly, the general process will
be: Phone screen with Talent Team member Performance Task Interview
with Hiring Manager Panel Interview with Key Partners Reference
Checks Benefits Compensation and Benefits Braven offers competitive
base salaries based on the midpoint of the market among
not-for-profit organizations of similar size, with opportunities
for salary growth over time. We believe in compensating staff
members fairly in relation to each other, their qualifications, and
their impact on behalf of the organization, and take internal and
external equity seriously. Given our commitment to equity, Braven
does not negotiate salary offers; instead, each salary offer is
determined carefully using external and internal benchmarking.
Starting salary within the range is determined by role scope and
qualifications, with new hires starting at the lower end to allow
for growth with performance. Braven does not base compensation on
individual candidate salary expectations and is committed to
maintaining internal equity. The salary ranges, by geographic
market, for this role are set forth $79,200-$99,000 in Atlanta,
$83,600-$104,400 in Chicago, and $92,000-$114,900 in New York, NY
and Newark, NJ. This is based on a 50-hour work week at an hourly
rate. This is a full-time, regular, exempt, and benefits-eligible
position where you will be working at 100% capacity. Braven also
provides competitive, comprehensive benefits, recognition, and
career development. While Braven reserves the right to change
benefits at any time, current benefits include: Unlimited vacation
time in addition to org-wide holidays and week-long shutdowns in
July and the end of the calendar year (this is a minimum of 19 days
per year) Braven supports your path to parenthood and beyond with
$25,000 in lifetime Carrot benefits for fertility, family-building,
and hormonal health Match of your 401K contribution up to 5% of
your base annual salary, starting your first full month Coverage of
85% of health insurance premium for employee and dependents A
one-month paid sabbatical after 4 years on staff Please note that
Braven is firm in its compensation philosophy; therefore, only
candidates who believe that our total rewards package matches what
they are looking for in their next opportunity are encouraged to
apply. Location We gather in the office 3 days per week (on
Tuesday, Wednesday, and Thursday) and work remotely 2 days per week
(although certain commitments might adjust that from time to time).
Therefore, this role requires teammates to live within commuting
distance of one of our hubs: Chicago, IL; Atlanta, GA; New York,
NY; or Newark, NJ. We believe in the magic, connection, and
collaboration that happens when people work together face-to-face,
and we believe in giving people flexibility to focus, balance
personal priorities, and save themselves two commutes per week.
Braven is an equal opportunity employer and considers qualified
applicants for employment without regard to race, color, creed,
religion, national origin, sex, sexual orientation, gender identity
and expression, age, disability, veteran status, or any other
protected factor. We encourage talented individuals of all
backgrounds to apply.
Keywords: Braven, Paterson , Associate Director, Fellow Engagement and Communications, PR / Public Relations , New York City, New Jersey