Marketing Manager

Company: Medical Essential Diagnostics
Location: Princeton
Posted on: February 18, 2026

Job Description:

Job Description Job Description About Us: At Medical Essential Diagnostics, we are committed to improving the health and well-being of our communities by providing essential cardiopulmonary diagnostic screenings to first responders, educators, and state employees across New Jersey. We are expanding our outreach and are looking for a motivated Marketing Associate to join our team. Key Responsibilities: Strategic Planning & Market Positioning Create and implement marketing strategies aligned with business goals. Conduct market research to identify opportunities, trends, and client needs. Develop strategies to enhance brand recognition, awareness, and loyalty. Work closely with the Marketing Director to align departmental initiatives, support strategic planning, and ensure cohesive execution across all marketing functions. Campaign Development & Execution Plan and execute multi-channel marketing campaigns, including digital, social media, email, print, and event-based initiatives. Ensure consistency in brand messaging and visual identity across all marketing channels. Conduct cold calling and outreach to prospective clients as needed. Oversee the social media team and their content strategy and execution. Oversee mobile team development, scheduling, and growth initiatives. Team Leadership & Staff Development Manage and mentor a team of marketing professionals, fostering a collaborative and high-performance environment Lead the onboarding, training, and ongoing development of in-house marketing staff to ensure consistent performance, brand alignment, and adherence to departmental processes. Coordinate with team leads and representatives to ensure KPIs are being met across all roles. Performance Management & Reporting Track and evaluate campaign performance to optimize results. Monitor key performance indicators (KPIs) and provide regular performance reports to leadership. Prepare and deliver weekly performance updates and comprehensive monthly progress reports for in-house marketers. Use data-driven insights to refine marketing strategies and enhance campaign effectiveness. Collaboration, Operations & Compliance Maintain strong relationships with external partners, vendors, and agencies. Follow all Marketing SOPs to ensure operational consistency and compliance. Other duties as assigned. Qualifications: Bachelor’s Degree in related field Proven marketing or sales experience Ability to effectively lead a team Strong attention to detail Strong multitasking skills Strong communication skills Logistics experience Management experience 8:30AM-4:30PM, Full Time, Monday - Friday

Keywords: Medical Essential Diagnostics, Paterson , Marketing Manager, PR / Public Relations , Princeton, New Jersey