Sr. Brand Manager, New Verticals

Company: e.l.f. Beauty
Location: New York City
Posted on: February 18, 2026

Job Description:

Job Description Job Description About the Company e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time. In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 28 consecutive quarters of net sales growth. We are the 2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry. Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work -with-us Position Summary: This isn’t just a marketing role. This is your chance to pilot and scale an entirely new beauty category in a company known for rewriting the rules of beauty. At e.l.f., we don’t wait for trends: we create them. You’ll be incubating ideas that feel less like product launches and more like cultural movements. One day you’ll be decoding TikTok subcultures, the next you’ll be transforming sparks of insight into activations that feel inevitable, like they should have always existed. You’ll thrive at the intersection of culture, consumer obsession, retail excellence, and innovation, spotting the next big category moment and making it real. What you'll do (Besides Break Our Portfolio Open): Collaborate across the e.l.f.iverse: work hand-in-hand with Innovation, Creative, Sales, Digital, Integrated Communications, International, Legal, and Finance to make big ideas actually happen Shape category growth: influence strategies, sharpen product positioning, and align creative concepts with launch activations Orchestrate the GTM: drive launches from ideas to shelves, aligning with our passionate team of owners that every touchpoint screams e.l.f. DNA Build the roadmap: define a 3-year strategy that balances consumer demand, retail appeal, and a rock-solid business case Fuel the org with insights: analyze sales, financial, and industry data to deliver fresh perspectives and provocative POVs that lead to quick action Own the room: present projects in internal and external forums to inspire alignment and build confidence Master the storytelling: craft compelling, high-impact decks that sell in strategy, sizing, pricing, and the “must-launch” factor Write killer briefs: develop clear, inspiring briefs for partners (retailers, agencies, collab brands) that set teams up for flawless execution Who you are: First and foremost, you’re a bold disruptor with a kind heart, as everyone at e.l.f. 6-8 years of brand marketing experience (bonus points for beauty, fashion, or CPG) Startup experience highly preferred: you love solving problems, building from scratch, wearing multiple hats, and moving at e.l.f. speed Proven track record of taking early-stage concepts from idea to launch Fluent in consumer insights and cultural zeitgeist, with the ability to turn them into actionable strategy Analytical enough to size a market, creative enough to name lip shades Scrappy, resourceful, fast-moving, and comfortable with ambiguity PowerPoint, Excel, and AI? Obviously. But your real superpower is connecting dots others don’t even see. Perks Include: A front-row seat to building the next big thing in beauty A chance to shape not just products, but movements A team that wants to win, but more importantly, wants to do something that’s never been done Access to all the makeup, skincare, and sparkle your bathroom shelf can handle The base salary range for this role is listed above. Total compensation includes base salary, annual company-based performance bonus, and equity. Under e.l.f.’s annual bonus program, employees are eligible to earn up to 200% of their target bonus when company performance exceeds defined goals. In addition, e.l.f. provides a variety of other benefits to employees, including medical, dental, and vision insurance, a retirement savings plan, gender neutral parental leave, and unlimited paid time off. The amount of total compensation (including base salary) offered will be based on a wide range of factors, including geographic location, experience, specific skills, and qualifications. Compensation components are subject to change at the company’s discretion This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion. e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us -job-applicant-privacy-notice) for how your personal information is used and shared. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Keywords: e.l.f. Beauty, Paterson , Sr. Brand Manager, New Verticals, PR / Public Relations , New York City, New Jersey